- Brand marketing and communications, retail
- Company management
- Crisis management and restructuring
- B2C: FMCG, Services, E-commerce
- B2B: Telecom, Digital Media, Creative Services
Yuri's career started at Philip Morris, with focus on Marketing and Trade Marketing (1996 – 2003) and continued with full P&L responsibility at global communications agencies Grey Group (2004 – 2008, Managing Director) and Leo Burnett (2008 – 2012, Managing Director)
As of 2013, Yuri's consulted local and international clients on market entry strategy, brand building, retail trade marketing, organization restructuring.